LOCAL VIBE

Created by Mexicans for the world, Impermanence is streetwear that captures the essence of youth and self-expression without falling into the traditional. Designed to be worn at a premiere at the Auditorio Nacional, while exploring museums in Roma, or enjoying a festival in Spain. We're not about being niche or designer; we're a manifestation of Mexican art and creativity. Be part of something authentically ours

AUTHENTICITY

Impermanence is not just clothing; it's a movement. We challenge the fast fashion landscape by focusing on the fleeting nature of life. Unlike other brands, Impermanence embraces vulnerability and encourages self-expression. Each piece embodies a concept, allowing you to wear your emotions and tell your story with pride, facing the challenges of living authentically in a world obsessed with permanence.

INSPIRATION

Impermanence is all about inspiring entrepreneurs and individuals striving for self-improvement, even if they’re still procrastinating or haven’t fully found their path. It’s for those who are always eager to learn and want to be the person with the best 'fun facts.' We aim to support those on their journey to success, especially those who carry an Impermanence tote to keep the book they read on Sundays at Nido.

Pamela Ramirez CEO

I'm Pam, EXATEC finance girl. I am passionate about entrepreneurship, the economy and the environment. During my time in college, I attempted projects to address childhood hunger, and optimize water use.

One of my dreams was always to work at the UN to change the world, however, I realized that to achieve it requires more from citizens. That's why, together with my sister, I founded Impermanen

Romina Ramírez Creative Director

I'm Romina, but you can call me Romi. I built my creative side as a production design assistant, creating commercials for YSL + Lenny Kravitz, Pepsi and more. Toronto lit my fire: I started directing music videos and commercials. Back in Mexico, I co-founded Impermanence, the first female-led streetwear brand that celebrates life's fleeting moments. Now I'm building a production company to create impactful content. This is just the beginning.

Our commitment to sustainability

  • Sustainable collections

    All of our collections are made up of limited pieces, with the aim of minimizing our environmental impact and we have adopted an on-demand sales approach to eliminate garment waste and ensure each piece is appreciated and valued.

  • Ethical employment

    We combat informality in the textile industry by providing decent employment and optimal working conditions to local entrepreneurs and artisans.

  • Local support

    We are driven by the desire to inspire people to support local, through our actions. We aspire to be an example for other brands, challenging them to adopt a completely national value chain.